My fashion career began with me by attending college and then later university, where I studied fashion design. Many successful designers have managed to get into fashion with no formal education but for me it was crucial. Being in an environment where there is guidance and you are encouraged to explore your signature style as well as being taught the fundamental skills from constructing a garment to business management was an important part of getting into fashion.
- Get work experience
Consider doing (unpaid) internships with established labels once you complete your studies. It is almost impossible to get a job in the fashion industry right out of college/ university and work placements are a great way of getting your foot in the door and adding to the CV. Many designers use interns during their busy periods (usually right before they launch new collections at fashion week) so it’s a good idea to start approaching companies several months before that.
- Create a strong brand identity and know your client base
It’s really important to build a Private Label T-shirt Manufacturer uk that stands out. Why should people buy your clothes when they can buy from more popular established brands? Try to offer a concept that is unique and sets you apart from literally the millions of fashion brands that you are competing with. Also have a clear idea of who you want to wear your clothes. I design for the confident woman who dresses to stand out and enjoys color and prints. Therefore it would be unnecessary for me to market my designs to the girl that doesn’t fit this description.
- Set realistic goals
Know where you want to place your brand within the market and have a clear map of how you would like to see it develop (short term and long term).
- Online platforms/ social media
Most new designers start off with a low budget and spending money on PR is not even an option. Make use of the many free online platforms around these days. This is a tool that designers didn’t even have 10 years ago so we are lucky. With a strong online presence, you can have your collections seen on the other side of the world without you actually having to physically carry it there.
It’s not all fashion shows, champagne and parties. Being a fashion designer is one of the hardest and most stressful jobs as the environment is usually high pressured and fast paced. I never knew what a migraine felt like until I started getting them during my first ever job. I worked as a design assistant-slash-runner for a high street manufacturers and had to balance my design duties and being the office assistant. It can be highly rewarding and there’s nothing like that great feeling that comes from knowing that you have made a client happy just from wearing something you created.